Get Your Pink On!

Walk for Life to benefit Palmetto Health Breast Center

By Deena C. Bouknight

A parade of pink will pass through the streets of Columbia this Saturday, October 14. In fact, thousands of walkers and runners are anticipated for the 27th Walk for Life and Famously Hot Pink Half Marathon, 10K, and 5K that begins and ends at Spirit Communications Park.

The color pink first came to symbolize breast cancer survivors in the early 1990s when pink ribbons were given out in New York City during a Race for the Cure. Now people automatically think pink whenever there is a mention of a breast cancer associated event. October is Breast Cancer Awareness Month, and even First Lady Melania Trump showed support by having the White House lit up with a pink hue the first Sunday of this month.

Online registration will be open until noon TOMORROW, Oct. 11th. After that time, paper registrations for walkers will be accepted at the Expo on Oct. 13 at Spirit Communications Park. Paper race registrations will be accepted by Strictly Running at the Expo on Oct. 13, 7 a.m.-1:30 p.m., at Spirit Communications Park. Race registrations will not be accepted on Oct. 14.

Registrants can pick up their t-shirts, bibs, and chips during curbside pick-up Thursday, Oct. 12, 4-6 p.m. at Spirit Communications Park, at the Expo Friday, Oct. 13, 7 a.m.-1:30 p.m. at Spirit Communications Park, or on the day of the event, Saturday, Oct. 14, beginning at 6:15 a.m.

Registration includes a cotton T-shirt for walkers and a performance shirt for runners. However, breast cancer survivors will receive a commemorative pink bandana.

The schedule of events for October 14 looks like this:

  • Walk for Life late registration 6:30 a.m.
  • Famously Hot Pink Half Marathon start 7:15 a.m.
  • 10K race start 7:30 a.m.
  • 5K race start 7:40 a.m.
  • Walk for Life start 7:45 a.m.
  • 5K medal ceremony 9 a.m.
  • 10K medal ceremony 9:30 a.m.
  • Half marathon medal ceremony 10 a.m.

According to the U.S. Breast Cancer Statistics, 1 in 8 women will develop breast cancer in their lifetime. A man’s risk is about 1 in 1,000. Proceeds from these signature fundraising events, led by Palmetto Health Foundation, benefit Palmetto Health Breast Center in Columbia, S.C. Proceeds will stay in the community to help purchase a seventh 3D mammography unit at Palmetto Health Breast Center. The new 3D unit will be used for screening and diagnostic mammograms and will improve the early detection of breast cancer.

Visit WalkForLifeColumbia.org for information on parking, the Expo, and event day.

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